| Code | PK-PCC-KR |
|---|---|
| Organizational unit | Krakowska Szkoła Biznesu |
| Form of studies | Part-time studies |
| Level of education | After diploma |
| Duration | 4 semester |
| Required document | |
| Ask a question | |
Why choose this program?
This program prepares you to lead the design and implementation of modern marketing strategies and to run effective, ethical, and sustainable corporate communications in complex business environments.
- Double diploma – Cracow School of Business (KSB UEK) + Clark University (USA).
- English‑taught with an international perspective – open to candidates from Poland and abroad.
- Hands‑on pedagogy - flipped classroom, workshops, hackathons, foresight, design thinking, gamification.
- Real corporate challenges - multichannel communication, responsibility, AI & Big Data, legal frameworks, change management.
Program objectives
The program equips participants to take on leadership roles in corporate structures, responsible for designing and implementing effective marketing strategies and managing communications in a global and rapidly changing business environment. Graduates will be ready to deliver coherent, ethical, and sustainable communication strategies and to respond professionally to change and crisis situations.
Participant profile
Designed for leaders and mid‑ to senior‑level managers working in corporate settings who wish to deepen their understanding of effective organizational communication and complement it with modern marketing tools and strategies. Proficiency in English is required.
More details about the study program available HERE